Google Click-to-Call

This kind of sounds like a good idea, but I can see it turning into something where you get a call back and it's some kind of recording and not a real person. That would sink this fast.

I haven't seen any of the phone icons they talk about. Has anyone?

What's the phone icon on Google search results? How does it work?

We're testing a new product that gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone.

Here's how it works: When you click the phone icon, you can enter your phone number. Once you click 'Connect For Free,' Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.

update: Screenshots of the whole process.