Head or Gut?

Mounted bullfighter Pablo Hermoso de Mendoza, from Spain, nails a 'banderilla' while riding his horse in front of a charging bull during a horseback bullfight in Pamplona, northern Spain, Thursday, July 6, 2006, as a part of the fiesta of 'San Fermin'. The fiesta held since 1591 and attracts tens of thousands of foreign visitors each year for nine days of revelry, morning bull-runs and afternoon bullfights.

Isn't it nice to see the bull get a few licks in before he's exterminated?